Competitive Intelligence > Actionable Insights
In an effort to provide insight into email marketing strategy, Email Data Source has created an Email Presence and Quality Index to rate the efforts of email marketers.

The index was created by measuring and analyzing the email marketing campaigns associated with top email marketers. We examined in-house email campaigns as well as campaigns involving third parties to get a comprehensive view of email marketing activity for each. We also examined the quality of the email marketing campaigns using a number of factors including the number of faulty links and bad redirects contained in each message.

09-21-2009

Office Supplies Market Sector EPQ Supplement

08-26-2009

Email Presence & Quality Ranking of Top Internet Retailers in Office Supplies Market Sector, According to Email Data Source

07-16-2009

Email Presence & Quality of Top Internet Retailers in Books/Music/Video Market Sector Announced by Email Data Source