eDataSource’s approach to Facebook is to focus on the marketing messages that achieve the highest level of reach and user interaction. In addition, EDS indexes landing page and clickstream data.
This unique approach gives brands a complete picture of their competitors’ effectiveness on Facebook, including which messages are working best, full details of the offer via the landing page, and an understanding of partnerships through the clickstream data.
EDS Analyst organizes all the data by brand and market sector, and makes the data searchable by keyword and domain.
Key Benefits:
- Quickly find which brands in your market sector are using Facebook effectively
- See Facebook activity juxtaposed with email and Twitter campaigns, and compare activity to web traffic
- Access landing pages from prior campaigns that may no longer be online
- See what third parties are promoting your competitors’ brands
- Isolate advertising and affiliate network activity on Facebook (Example: show me all status updates where Commission Junction is present in the clickstream)
