EDS Alerts is a service from eDataSource that notifies you when we receive email marketing messages, tweets or Facebook status updates that match the criteria you set. EDS Alerts automatically checks the tens of thousands of email campaigns, tweets and status updates we process each day, and sends you a digest of the results via email.
Here are some examples of Alerts you can set up:Keyword Alert
Monitor your brand and competitors through a keyword search of our email, twitter and Facebook database. With a Keyword Alert, you’ll see every time your brand of interest is mentioned in third party and in-house emails, tweets and Twitter landing pages, Facebook status updates and corresponding landing pages.
By using Keyword Alerts, you'll be able to:
- enhance your email and social media marketing strategy by learning where and how your competitors are advertising
- monitor trademarks, taglines and brand misuse
- discover new advertising and sponsorship opportunities
Add an extra filter to the Keyword Alert by also searching our database for a specific email sending domain. You’ll be able to observe when a particular email sender mentions a brand or promotes a specific offer. (Example: “Free Shipping” from Amazon.com)
Sender Domain Alert
Clients can monitor the email campaigns sent from a specific "sending domain", regardless of IP address.
Use the Sender Domain Alert to:
- observe the activity of affiliate networks
- learn your competitor's email marketing strategy
Destination Domain Alert
See all in-house and third party emails, tweets and status updates that drive traffic to a specific website.
- the offers your competitors are placing in each channel
- the demographics a brand is attempting to reach
Redirect Domain Alert
Be notified every time an email, tweet or status update contains a link associated with a particular redirect/affiliate.
- new affiliates and potential sponsors
- the reputability of an affiliate
- the brands affiliates work with
With IP alert, clients can monitor their own IP address (important in the case of shared IP use) or a block of IP addresses to see who else is sending email from those IP Addresses. A "must have" tool for determining IP reputation scores, Marketers can now see who is "in bed" with them, from an ISP's perspective. ESP's can use IP Alert to monitor all the emails being delivered from their competition's bank of IP addresses.